Here are 6 reasons why you need to make a Facebook page for your blog or website now.
1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in search engines, visit the Facebook page, and then get to your site via the link (see reason no. 2).
2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit and it’s free.
3. Send “updates to fans”. One of the good features is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.
4. You control the page. You are able to send your own messages, edit or remove sections, and control the information.
5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral.
6. It’s free and easy. Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re done.
Go do it here and if you want to advertise it, place an ad for a small fee.
How to do it? You can keep it simple, or add additional applications which you can't do with a Group. Be warned that there are some teething problems with having the same applications in your 'profile' and 'fan page' so I use different ones to avoid the hassle.
For my nutritional blog, I've created a 'fan page' and have added a RSS reader and HTML script box for subscriptions ... you can be as creative as you like.
... oh, very importantly, as this is a business application you have the opportunity to see traffic through 'Insights'.
Go to it and have fun.
Monday, November 19, 2007
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